Running a startup is hard. Disrupting an entire industry is almost impossible. Crippling anxiety, sleepless nights, and almost certain failure…is it all worth it for a shot at changing the world?

This is a show about the founders that believe the hardest things are worth doing. That thinking differently is a way of life. And that pushing forward is always the answer. Roll up your sleeves and let’s find out what’s really driving today’s entrepreneurs to shape our future. These are the CHALLENGERS

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Disrupting the business of dying
Ever Loved is modernizing the funeral planning process with an all-in-one platform akin to “The Knot” for weddings, so that people can focus on honoring their loved ones.
All Episodes (36)
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Did algorithms, ads, and over-moderation ruin the internet? One company thinks they know the answer.
Elon Musk and Mark Zuckerberg's faces with the words The New York Times and Vox, alongside Twitter and Meta's logos.
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Electric engine, nearly silent, and ready for passengers by 2025. But are we ready?
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This “intelligent sharpshooter” farming robot distinguishes crops from weeds — and it could help feed 10 billion people.
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Hermeus is building the world's fastest commercial aircraft. And we got to tour their hypersonic flight lab.
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Rather than replacing all semi-trucks on the road, this clip-on device filters 80% of each trucks’ CO2.
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This scooter is taking cities back from cars. The crazy part? You unlock it with an NFT.
electric vehicle
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Coral reefs sustain life for 1 billion people around the world, but 90% will be extinct by 2050 if we don’t find a solution now.
saving coral reefs
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The robot takeover is here — and it’s kinda cute.
urban robots
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Startup founders want to read your brainwaves - but how will they protect your data from tech giants?
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Will this at home “tripping kit” change mental health forever?
ketamine therapy
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The medical industry wasn’t moving fast enough. So he built a robot to help his nephew with cerebral palsy walk.
Mobility exoskeletons
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Homebuilding is broken. Can this startup build stunning, custom homes for everyone?
modular prefab homes
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23% of fish sold in the US is caught illegally. This robot boat is a poacher’s worst nightmare.
robotic boats
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Nuclear families are no longer the norm. This family business is helping homeownership adapt.
co buying homes
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This scrappy startup founder wants to take down for-profit prison communications. And he’s backed by Twitter’s Jack Dorsey and former Google Chief Eric Schmidt.
Prison Communication
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Supply chains are collapsing under pressure. Can new technology make them resilient?
Flexport
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No one took him seriously. Now, his company stores more than $90 billion dollars in assets. Here’s how Brian Armstrong rode a cryptocurrency tsunami to the forefront of a financial revolution.
Cryptocurrency
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Imagine growing fish and vegetables in a shipping container in your closest parking spot.
Aquaponic
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Disposable tech is part of big tech’s business model. This engineer is fighting back by creating a DIY laptop anyone can repair on their own.
right to repair
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Rehab, re-centering, and rebirth: it’s the true story of a Gen Z CEO who wanted to spearhead a movement for better period care.
Menstruation
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Kelp is a superfood that’s grown totally sustainable. But will people be willing to replace burgers with seaweed?
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Bionic arms used to cost $80,000. Now, a young engineer has lowered the cost by over 90%.
prosthetic arm
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By turning ashes into diamonds, Eterneva is creating a new way to carry the memory of our loved ones with us long after their death.
A small yellow diamond crafted from ashes, resting on a black base.
Now Playing
Ever Loved is modernizing the funeral planning process with an all-in-one platform akin to “The Knot” for weddings, so that people can focus on honoring their loved ones.
funeral planning